Chui Xue, vice president of Alibaba Group, said at the press conference that the survival rate of new brands is one of Tmall’s core strategies. Tmall will invest tens of billions in the future to help more new brands grow rapidly. As a new national brand, Pinsile, we were honored to be invited to attend this press conference.
Pinshile, a new national brand, has made its debut in the personal care appliance category
On May 2 , 2021 , the Pinschle vertical hair dryer was put on sale at the Tmall Pinschle flagship store. Because the product is unique and novel, it breaks through the inherent form of the traditional hair dryer, so it has attracted the attention of many consumers . and fondness. In just three months after the product was launched, the monthly sales exceeded 3,000 units. On platforms such as Xiaohongshu and Douyin, countless people have praised the upright hair dryer, which shows its popularity. It is precisely because of this that Piscile vertical hair dryers quickly became known to the public, and Piscile has gradually become a cutting-edge national brand in everyone's eyes.
过去一年，新消费创投浪潮汹涌，中国品牌的发展进入黄金时代。天猫在去年9月提出“新品牌计划”，预计在往后3年内让1000个新品牌，实现年销售额过亿元的小目标；100个新品牌实现年销售额突破10亿元。作为入驻天猫平台的品牌方，品仕乐紧跟平台方的战略步骤，加大市场推广费用的投入，并快速成长，截至9月1日，品仕乐立式吹风机已经累计销售2万余台。对于一个新品牌而言，是一个非常可喜的成绩。
品仕乐期待在天猫得到更多爆发的机会
品仕乐入驻天猫的时间虽然很短，但是品仕乐认为，天猫在看待新品牌时，不仅关注其短期规模与增速，而是更看重长期健康经营的能力。所以，品仕乐也会持续在天猫平台加大投入，以获得更大的爆发。
拒介绍，品仕乐立式吹风机采用创新立式结构，用户在吹头发时，只需要坐着玩玩手机的功夫，就能轻松吹干头发。吹风机做成了免手持的形态，彻底改变了吹风机需要手持的现状，解决了用户吹发手酸手累的问题，并且吹风机的颜值设计非常高，这也正是它很受用户喜爱的原因之一。